Early in the morning, a relative of Khushboo throws straw from a truck onto the roof of the house, to feed the cows with later.
Khushboo's father is a member of the Fairtrade-certified Vasudha cotton producing coop.
Pratibha Syntex, Pithamur, Madhya Pradesh, produces 60 million items of clothing a year in its vertically-integrated facility that takes raw cotton and turns it into finished clothing. 10,000 people work at the plant, 33,000 cotton farmers are part of Vasudha farming cooperative that provide cotton to Pratibha. Pratibha and Vasudha are Fairtrade-certified.
Fairtrade Australia and New Zealand support cotton producer groups in India. Fairtrade-certified groups benefit from Fairtrade through guaranteed prices for their produce, technical assistance to improve quality and output, and the Fairtrade premium which the producer groups decide what to do with, often using it for education and health care for their members' communities.